October 6 to 8, 2026

1 PM to 8 PM - São Paulo Expo / SP

(11) 3159-1010

comercial@fieramilano.com.br

October 6 to 8, 2026

1 PM to 8 PM
SÃO PAULO EXPO / SP

October 6 to 8, 2026

1 PM to 8 PM - São Paulo Expo / SP

Lecture demystifies the use of AI in occupational safety

Continuing the schedule of the 25th Cobrasemt (Brazilian Congress of Safety and Occupational Medicine), Eduardo Ferro, director of ABERGO (Brazilian Ergonomics Association), gave a lecture on “The AI Revolution in OHS – A Positive Reality,” in which he avoided alarmism and outlined an optimistic overview of the use of AI in occupational safety. 

The speaker opened by commenting on how Artificial Intelligence is portrayed in Hollywood cinema, citing science fiction films whose premise is that the tool would end the world, whereas, in his view, reality is much more consistent with the cartoon The Jetsons, “where AI was used so that the characters could enjoy more family moments,” he commented. Instead of machines that will take over the world, the panelist explained how Artificial Intelligence can not only replace human labor in functions considered risky, but also perform calculations that prevent accidents. “We have super complex systems, but we need tools that help us map, to transform this data into information,” the speaker added. 

Illustrating how resistance to new technologies has always accompanied humanity's major innovations, a newspaper headline was projected on the screen featuring news of a protest in the US that gathered 6,000 teachers against the use of the calculator in 1986. To close, the following quote by the North American biologist Edward Osborne Wilson was cited: “The real problem of humanity is the following: we have Paleolithic emotions, medieval institutions, and godlike technology.".

 

Service:

FISP – 24th International Safety and Protection Fair | Fire Show – 15th International Fire Fair

October 22 to 24

Hours: 1:00 PM to 9:00 PM 

Location: São Paulo Expo

Address: Rodovia dos Imigrantes, 1.5 km – Vila Água Funda, São Paulo – SP

Photos in this link

More information Fisp | Fire Show 

 

About Fiera Milano Brasil

Fiera Milano Brasil it is Brazilian subsidiary of Fiera Milano, one of the world's largest trade fair and congress players, which each year attracts approximately 30,000 exhibitors and more than five million visitors. In Brazil, there are nine fairs that represent the most diverse segments of the economy, such as security, clean and renewable energies, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in the portfolio are Exposec, FISP, Fire Show, Ecoenergy Congress, Tubotech, wire Brasil, Fruit Attraction São Paulo, in partnership with IFEMA Madrid, Reatech + Expo Brasil Paralímpico, in partnership with the Brazilian Paralympic Committee (CPB), Esquadria Show, in partnership with NürnbergMesse Brasil, TranspoQuip, and ExpoParking in partnership with BMComm. More information: www.fieramilanobrasil.com.br

 

Press Information:

2PRÓ Comunicação – Fiera Milano Brasil

Myrian Vallone | Teresa Silva 

e-mail: fieramilano@2pro.com.br

(11) 3030-9463 | 9404 | (11) 99228-7836

 

Share this Content

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Captcha Plus loading...