Become a Sponsor
fashion show 2026
The market has evolved. Your presence needs to evolve too.
Participate in Latin America's first PPE technical fashion show: a new format of visibility, content, and business generation for brands that truly want to be seen.
The pinnacle of authority:
Attention Architecture
The PPE market is transforming. Market leaders need to innovate. This is an innovative opportunity to build a positioning platform that generates experience, content, and real connection with the audience.
While conventional exhibitors divide attention, brands at the Fashion Show focus the gaze of the entire fair on a single moment of impact.
The fashion show creates an exclusive visual and technical narrative, differentiating the brand with personality, context, and authority in the sector.
Audience Experience:
TOTAL IMMERSION
The audience is not a passive spectator. They are part of a carefully
designed to engage, inform, and create an emotional connection with the featured brands.
VIP seats
Exclusive areas for sponsor guests, with a privileged view of the stage.
Technical LED Screen
Real-time display of specifications, certifications, and technical details of PPE as they are presented on the runway.
Lead + Digital Catalog
QR codes integrated into the event allow immediate access to the catalog, and receptionists capture qualified leads from potential clients.
NUMBERS OF
Exhibitors
FISP 2024
Qualified
visitors
* Together with the Fire Show | International Fire Fair
Benefits and Competitive Edge
No other action at the fair delivers what the Fashion Show delivers.
It's not a parade. It's a communication platform.
Real-World Usage Demonstration
The product is displayed in a real application context, with moving models, industrial settings, and a technical narrative—something impossible in a conventional booth.
Integrated Content + Branding
The brand appears not only on banners. It is in the script, the narration, the official video, and in all content generated before, during, and after the event.
Guaranteed Organic Media
The unprecedented nature of the event attracts spontaneous coverage from specialized press, content creators, and participants on social media.
Innovation-driven positioning
Brands associated with the Fashion Show are perceived as references of modernity and leadership in the occupational safety sector.
WHERE WILL THE PARADE BE?
local
In Pavilion 08, where the technical activations and attractions of the FISP and FIRE Show
Parade area in front of the entrance to Pavilion 08
• Entrance for those arriving by vans and transfers;
• 40% for the 2024 visit;
• Around 24,000 visitors
Vitrine Fashion Show
• Exclusive display window in front of the parade area;
• Display case with runway piece demos;
• Featured pieces during the 3-day event
Exclusive Marketing Campaign
• Pavilion 08 and the parade will feature intense
promotion on social media and the internet;
• Press relations activities focused on
Fashion Show promotion
SIGN UP TO LEARN MORE
TAKE THE NEXT STEP
Fill in your details and discover how your company can take advantage of this
exclusive opportunity during the event. Our team will get back to you shortly.
FAQ
FREQUENTLY ASKED QUESTIONS
Each parade will last about 10 minutes and we will have a maximum of 9 parades per day
Home – 1 minute – AI Avatar – Presents the company name, main products, and booth number and location
Institutional – 1 to 2 minutes – Institutional Presentation – Promotional video on the LED screen
Parade – From 6 to 7 minutes – Models on the runway and info, video on the LED – Presenting Uniforms | PPE | Footwear | Helmets | Clothing and special technologies for firefighting | among others
Closure – 1 minute – AI Avatar – Quick final message, reinforcement of booth number and location, and transition to
the next parade
Participating exhibitors will be presented in a loop, with the order defined by premium sponsors followed by masters in chronological order of joining the parade.
The parades will take place in the structure designated for the parade in Hall 08 and will happen at 2:00 PM on each day of the event.
VIP buyers chosen by exhibitors who purchase packages and visiting the public on a first-come, first-served basis
One parade per day, totaling 3 parades during FISP and FIRE Show 2026
Maximize brand and product exposure to a selected and qualified audience, presentation of new technologies, and incremental lead generation outside of company booth spaces
There are 3 different quota versions for your company to participate in the FISP & FIRE Fashion Show, each with its own customized benefits package. Check out each of these packages below and invest in this new way of presenting your products to the market!
