Recognized as a company that creates environmentally smart chemical solutions in cleaning, hygiene, and safety, Green Process celebrates the results of its participation in the International Fair of Safety and Protection (FISP), which took place in October in São Paulo.
The company, which was conceived by the chemical engineer Marta M. Lorenzini and recently invested in its own headquarters with over 1,200 m2 In the Greater ABC region of São Paulo, the company took advantage of the event to launch new products, expand its distribution throughout Brazil, and increase its investment. “About 5% of total revenue was allocated to research and development of new products. For Green, innovation is more than a necessity—it’s a commitment. It’s in our DNA to invest in technology to achieve maximum efficiency for our customers without harming the environment. This year we are also celebrating 10 years since achieving ISO 9001 and ISO 14001 certification, and there is a clear increase in demand for our products due to the sustainable nature of our product lines,” says Victor Lorenzini Patah, Commercial Director at Green Process.
The company's booth was created with the objective of promoting experiences with the products to the public. The activation aimed to explore the benefits of the new products in practice. “We are investing in playful presentations because we want the visitor to have an experience similar to their daily life. Users are our real consultants and are essential for the final approval of our products. We want them to use our products at our booth to experience first-hand the differentials of Green Process,” Victor adds.
After five years of intense research, Green Process presented two new products at FISP: the Protheus 3 protective cream and the Zeus Global degreasing gel. The Protheus 3 cream is a PPE (Personal Protective Equipment) for hand protection. The product is biodegradable, dermatologically tested, and has a moisturizing action. It works as a “chemical glove” and is recommended for use in workshops and maintenance sectors, as it allows for the quick drying of parts and equipment. Meanwhile, Zeus Global acts directly on the heaviest and deepest dirt, as it contains an exfoliant that removes dirt from fingerprints and emollient agents to prevent skin irritation.
Source: Potência Magazine – page 9
