{"id":12507,"date":"2024-10-23T16:47:57","date_gmt":"2024-10-23T19:47:57","guid":{"rendered":"https:\/\/comfortable-azure-pig.72-61-35-14.cpanel.site\/?p=12507"},"modified":"2024-10-24T18:36:02","modified_gmt":"2024-10-24T21:36:02","slug":"publico-feminino-ganha-destaque-com-epis-e-roupas-exclusivas-2","status":"publish","type":"post","link":"https:\/\/feirafisp.com.br\/en\/press-releases-2024\/publico-feminino-ganha-destaque-com-epis-e-roupas-exclusivas-2\/","title":{"rendered":"Female audience takes center stage with PPE and exclusive clothing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The female labor force participation rate rose from 34.8% in 1990 to 52.2% in 2023 in Brazil. This increased participation, combined with companies\u2019 concern for this demographic, led them to introduce PPE (Personal Protective Equipment) and specialized clothing designed specifically for women.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>JGB<\/b><span style=\"font-weight: 400;\">, helping to highlight the breast cancer prevention campaign, painted its booth pink. The company offers gloves and apparel with designs tailored to women, providing more comfort and increasing the protection and self-esteem of those who wear them. In addition, it also offers apparel for pregnant women and items that cater to people with disabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPreviously, there wasn\u2019t this market concern of meeting and adapting to what the user needs. We have been part of this process for over five years, offering adequate protection for everyone, since a garment with excess fabric can be harmful. There are already technical standards that separate male and female PPE, and there is a trend for them to be separated right from the approval stage,\u201d said Jos\u00e9 Geraldo Brasil, CEO of JGB.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>Pantaneiro Raincoats<\/b><span style=\"font-weight: 400;\"> it also features rain sets, cold-weather jackets, waterproof boots, and windbreakers for women. \u201cThe fit is more tailored. They are the ones who consume the most, they are in the spotlight, so it's a market trend,\u201d states Rafaela Guerra, the company's commercial director.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Footwear also received special attention, A <\/span><b>Bracol <\/b><span style=\"font-weight: 400;\">launched the \u201cElla\u201d line, an innovative project featuring specific shoe lasts designed considering the anatomical differences of the female foot to ensure comfort, safety, and style. The highlights of the line include the sole resistant to fuel oil, slipping on ceramic and metal floors, as well as impact absorption in the heel area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt is an obligation of ours, especially given their market share. The female foot requires a differentiated shape, respecting the differences it has, in both height and width, from the male foot. We took great care with the last, which is the soul of the footwear, offering a lighter product,\u201d states Fernando Oliveira, marketing manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the <\/span><b>Comfort <\/b><span style=\"font-weight: 400;\">it also features leather footwear with soles designed for women: a narrower heel and a wider metatarsus. \u201cIt is designed for the female anatomy. Our women's line provides visibility, comfort, and boosts self-esteem. Heels are still associated with risks, but we show that it is possible to wear them safely,\u201d says Rochele Veit, controlling and marketing manager.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Service:<\/b><\/p>\n<p><b>FISP \u2013 24th International Safety and Protection Fair |<\/b> <b>Fire Show \u2013 15th International Fire Fair<\/b><\/p>\n<p><span style=\"font-weight: 400;\">October 22 to 24<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hours: 1:00 PM to 9:00 PM\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Location: S\u00e3o Paulo Expo<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Address: Rodovia dos Imigrantes, 1.5 km \u2013 Vila \u00c1gua Funda, S\u00e3o Paulo \u2013 SP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Photos in this <\/span><a href=\"https:\/\/comfortable-azure-pig.72-61-35-14.cpanel.site\/galeria-de-fotos-2024\/\"><span style=\"font-weight: 400;\">link<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">More information <\/span><a href=\"https:\/\/comfortable-azure-pig.72-61-35-14.cpanel.site\/\"><span style=\"font-weight: 400;\">Fisp<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/fireshow.com.br\/16\/\"><span style=\"font-weight: 400;\">Fire Show<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>About Fiera Milano Brasil<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fiera Milano Brasil<\/span><span style=\"font-weight: 400;\"> it is<\/span><span style=\"font-weight: 400;\"> Brazilian subsidiary of Fiera Milano, one of the world's largest trade fair and congress players, which each year attracts approximately 30,000 exhibitors and more than five million visitors<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">In Brazil, there are <\/span><span style=\"font-weight: 400;\">nine<\/span><span style=\"font-weight: 400;\"> fairs that represent the most diverse segments of the economy, such as security, clean and renewable energies, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in the portfolio are Exposec, FISP, Fire Show, Ecoenergy Congress, <\/span><span style=\"font-weight: 400;\">Tubotech, wire Brasil<\/span><span style=\"font-weight: 400;\">, Fruit Attraction S\u00e3o Paulo, in partnership with IFEMA Madrid, Reatech + Expo Brasil Paral\u00edmpico, in partnership with the Brazilian Paralympic Committee (CPB)<\/span><span style=\"font-weight: 400;\">, Esquadria Show, in partnership with N\u00fcrnbergMesse Brasil, TranspoQuip, and ExpoParking in partnership with BMComm. More information: <\/span><a href=\"http:\/\/www.fieramilanobrasil.com.br\/\"><span style=\"font-weight: 400;\">www.fieramilanobrasil.com.br<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Press Information:<\/b><\/p>\n<p><a href=\"http:\/\/www.2pro.com.br\/\"><span style=\"font-weight: 400;\">2PR\u00d3 Comunica\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 Fiera Milano Brasil<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Myrian Vallone | Teresa Silva\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">e-mail: fieramilano@2pro.com.br<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(11) 3030-9463 | 9404 | (11) 99228-7836<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>A taxa de participa\u00e7\u00e3o feminina no mercado de trabalho cresceu de 34,8% em 1990 para 52,2% em 2023 no Brasil. A maior participa\u00e7\u00e3o aliada \u00e0 preocupa\u00e7\u00e3o das empresas com esse p\u00fablico fez com que as empresas trouxessem EPIs (Equipamentos de Prote\u00e7\u00e3o Individual) e roupas exclusivas para atender \u00e0s mulheres. A JGB, ajudando a destacar a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[98],"tags":[],"class_list":["post-12507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u00fablico feminino ganha destaque com EPI\u2019s e roupas exclusivas - FISP 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feirafisp.com.br\/en\/press-releases-2024\/publico-feminino-ganha-destaque-com-epis-e-roupas-exclusivas-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00fablico feminino ganha destaque com EPI\u2019s e roupas exclusivas - FISP 2026\" \/>\n<meta property=\"og:description\" content=\"A taxa de participa\u00e7\u00e3o feminina no mercado de trabalho cresceu de 34,8% em 1990 para 52,2% em 2023 no Brasil. A maior participa\u00e7\u00e3o aliada \u00e0 preocupa\u00e7\u00e3o das empresas com esse p\u00fablico fez com que as empresas trouxessem EPIs (Equipamentos de Prote\u00e7\u00e3o Individual) e roupas exclusivas para atender \u00e0s mulheres. A JGB, ajudando a destacar a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/feirafisp.com.br\/en\/press-releases-2024\/publico-feminino-ganha-destaque-com-epis-e-roupas-exclusivas-2\/\" \/>\n<meta property=\"og:site_name\" content=\"FISP 2026\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-23T19:47:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-24T21:36:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/feirafisp.com.br\/wp-content\/uploads\/2024\/10\/FISP_FIRE_2024_241024_17H__MG_1124-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1333\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leandro Ursulano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/feirafisp.com.br\/#website\",\"url\":\"https:\/\/feirafisp.com.br\/\",\"name\":\"FISP 2026\",\"description\":\"Feira Internacional de Seguran\u00e7a e Prote\u00e7\u00e3o\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/feirafisp.com.br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/feirafisp.com.br\/press-releases-2024\/publico-feminino-ganha-destaque-com-epis-e-roupas-exclusivas-2\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/feirafisp.com.br\/wp-content\/uploads\/2024\/10\/FISP_FIRE_2024_241024_17H__MG_1124-1.jpg\",\"contentUrl\":\"https:\/\/feirafisp.com.br\/wp-content\/uploads\/2024\/10\/FISP_FIRE_2024_241024_17H__MG_1124-1.jpg\",\"width\":1333,\"height\":2000},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/feirafisp.com.br\/press-releases-2024\/publico-feminino-ganha-destaque-com-epis-e-roupas-exclusivas-2\/#webpage\",\"url\":\"https:\/\/feirafisp.com.br\/press-releases-2024\/publico-feminino-ganha-destaque-com-epis-e-roupas-exclusivas-2\/\",\"name\":\"P\u00fablico feminino ganha destaque com EPI\u2019s e roupas exclusivas - 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