{"id":16677,"date":"2026-08-07T16:24:49","date_gmt":"2026-08-07T19:24:49","guid":{"rendered":"https:\/\/feirafisp.com.br\/?p=16677"},"modified":"2026-08-07T17:04:33","modified_gmt":"2026-08-07T20:04:33","slug":"fisp-e-fire-show-2026-aquecem-mercado-com-desfile-de-epis-e-experiencias-ao-vivo-no-sao-paulo-expo","status":"publish","type":"post","link":"https:\/\/feirafisp.com.br\/en\/press-releases-2026\/fisp-e-fire-show-2026-aquecem-mercado-com-desfile-de-epis-e-experiencias-ao-vivo-no-sao-paulo-expo\/","title":{"rendered":"FISP e Fire Show 2026 heat up market with PPE fashion show and live experiences at S\u00e3o Paulo Expo"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Latin America's largest occupational safety and fire-fighting event will bring together 800 exhibiting brands and more than 60,000 expected visitors<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">New Play Safer Pavilion features live factory, 27th COMBRASEMT, lecture arena, and PPE fashion show<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>S\u00e3o Paulo, August 2026 \u2013 <\/b><span style=\"font-weight: 400;\">Only 30% of Brazilian workers use personal protective equipment (PPE) correctly. Even so, the safety industry generated R$ 21.05 billion in 2024, according to Animaseg\u2014a market of similar size to that of sports and fitness apparel, which generated R$ 23.2 billion in revenue during the same period, according to IEMI. Given this scenario, the industry is betting on a new way to present its solutions to the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Between October 6 and 8, the S\u00e3o Paulo Expo hosts the 25th edition of Fisp \u2013 International Safety and Protection Fair \u2013 and the 16th edition of Fire Show \u2013 International Fire Fair, bringing together 800 exhibiting brands and more than 60,000 professionals from 48 countries around technology, usability, and high performance for the sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new edition also arrives larger in concept. The entire visitor experience now revolves around the Play Safer Pavilion (Pavilion 8), designed to break away from the traditional static product showcase and transform the fair into an environment for experiencing the sector's prevention processes and culture firsthand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe expectation for FISP and Fire Show 2026 demonstrates the strength and maturity of a market that has expanded its strategic importance within organizations. Today, investing in occupational safety and health, fire prevention and firefighting means protecting people, ensuring the continuity of operations, meeting regulatory requirements, and increasing the competitiveness of companies, says Augusto Andrade, portfolio and international sales director at Fiera Milano Brasil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea is that the buyer and the technical audience are no longer satisfied with seeing the product sitting still in the booth. \u201cThey want to see the technology working, understand the process, and leave there with a faster business decision,\u201d comments Andrade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The focus on hands-on demonstrations aligns with the growth of the safety industry and the urgent need to reduce workplace accident rates in the country. According to the Animaseg 2025 Safety Equipment Yearbook, the sector grew by 9% in 2024, driven primarily by safety clothing (R$ 6.80 billion, 32.3% of the market), safety footwear (R$ 4.10 billion, 19.5%), and safety gloves (R$ 3.96 billion, 18.8%). Hospital gloves (R$ 2.52 billion), respiratory protection (R$ 1.21 billion), and fall protection equipment (R$ 1.04 billion) round out the ranking of the most significant verticals.<\/span><\/p>\n<p><b>Play Safer Pavilion: where the industry happens live <\/b><span style=\"font-weight: 400;\">The Play Safer Pavilion was designed to be one of the most dynamic and interactive spaces at FISP and Fire Show 2026. The proposal is to bring together, in a single environment, experiences that bring visitors closer to the reality of the industry, combining practical demonstrations, technical content, and innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There will be attractions such as the IBTEC Model Factory, which will showcase a functioning production line; the unprecedented FISP &amp; Fire Fashion Show, a technical fashion show presenting the technological evolution of protective equipment; the 27th COBRASEMT Congress, with a high-level program aimed at professional updating; the Techshow, featuring launches, products, and services from exhibitors; the Cipa &amp; Inc\u00eandio Magazine podcast in partnership with F\u00e1brica Podcast; as well as the ABNT\/CB-032 auditorium promoting free lectures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe great differentiator of this space is precisely the integration of knowledge and practical application. Visitors will be able to attend a lecture on a specific topic, observe related technologies operating live, and speak directly with experts and manufacturers. Therefore, we recommend that the public set aside dedicated time to explore the Play Safer Pavilion. More than just visiting an area of the trade show, it will be an opportunity to experience firsthand how the industry is evolving and what the main trends will be for the coming years, comments the executive from Fiera Milano Brasil.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMore than just product trade shows, FISP and Fire Show have established themselves as an environment where manufacturers, distributors, top buyers, technical professionals, managers, and decision-makers meet to discuss trends, discover technologies, and establish connections that drive the sector's development. This diversity of profiles makes the event an important market barometer and a platform for generating business and disseminating knowledge, concludes Andrade.\u00a0<\/span><\/p>\n<p><b>Service:<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>FISP - 25th International Fair of Safety and Protection | Fire Show - 16th International Fire Fair<\/b><\/p>\n<p><b>Data<\/b><span style=\"font-weight: 400;\">October 6 to 8, 2026<\/span><\/p>\n<p><b>Schedule <\/b><span style=\"font-weight: 400;\">of the fair: 1:00 PM to 8:00 PM<\/span><\/p>\n<p><b>Local<\/b><span style=\"font-weight: 400;\">S\u00e3o Paulo Expo (Play Safer Pavilion \u2013 Pavilion 8)<\/span><\/p>\n<p><b>Address<\/b><span style=\"font-weight: 400;\">Imigrantes Highway, km 1.5 \u2013 Vila \u00c1gua Funda, S\u00e3o Paulo \u2013 SP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Registration and information: feirafisp.com.br | fireshow.com.br<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>About Fiera Milano Brasil<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fiera Milano Brasil is the Brazilian branch of Fiera Milano, one of the world's largest trade fair and congress players, which brings together around 30,000 exhibitors and more than five million visitors every year. In Brazil, the company holds nine trade fairs representing fundamental sectors of the economy \u2014 security, clean and renewable energies, pipes and fittings, cables, occupational health, rehabilitation technologies, inclusion and accessibility, among others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands such as Exposec, Fisp, Fire Show, Congresso Ecoenergy, Fruit Attraction S\u00e3o Paulo \u2014 in partnership with IFEMA Madrid \u2014, Reatech, Tubotech, Wire Brasil, and Esquadria Show, in partnership with N\u00fcrnbergMesse Brasil, are part of the portfolio.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">More information: <\/span><a href=\"http:\/\/www.fieramilanobrasil.com.br\"><span style=\"font-weight: 400;\">www.fieramilanobrasil.com.br<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Press Information:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">2PR\u00d3 Comunica\u00e7\u00e3o \u2013 Fiera Milano Brasil<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teresa Silva \u2013 teresa.silva@2pro.com.br<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Myrian Vallone \u2013 myrian.vallone@2pro.com.br<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Phone: (11) 3030-9404 | (11) 99228-7836<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Maior evento de seguran\u00e7a do trabalho e combate a inc\u00eandios da Am\u00e9rica Latina reunir\u00e1 800 marcas expositoras e mais de 60 mil visitantes esperado Novo Pavilh\u00e3o Play Safer concentra f\u00e1brica ao vivo, 27\u00ba COMBRASEMT, arena de palestras e desfile de moda EPI &nbsp; S\u00e3o Paulo, agosto de 2026 \u2013 Apenas 30% dos trabalhadores brasileiros utilizam [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[142],"tags":[],"class_list":["post-16677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - 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