Between October 3rd and 5th, Cedro Textil will be present at Latin America's largest professional trade show, the International Safety and Protection Fair (FISP). At the event, the company will showcase its portfolio of over 30 workwear products featuring a wide variety of functionalities. \u201cWe will present all our uniform solutions that serve the most diverse segments of the economy, ranging from administrative uniforms to the FR line, which is used for manufacturing personal protective equipment (PPE),\u201d details Renata Garcia, Cedro's workwear commercial manager.<\/p>\n
With seven protection levels, the FR line is a benchmark in the Latin American market and features 100% cotton fabrics and cotton-polyamide blends, incorporating exclusive Proban technology. \u201cThese are high-performance fabrics that offer the highest levels of protection and safety, certified in accordance with international standards and those of the Ministry of Labor; they are lighter and more comfortable than the market average,\u201d adds Renata.<\/p>\n
During FISP 2018, which takes place from 1:00 PM to 9:00 PM at the S\u00e3o Paulo Expo Exhibition and Convention Center, Cedro Textil is also presenting its new workwear editorial. Produced with the aim of highlighting the technology applied to the protection and safety of workers, featuring products that value professional performance, the campaign was inspired by the exoskeletons of certain species of insects, crabs, and other animals in nature. \u201cThe exoskeleton idea has already been incorporated into military forces and robotics, and thinking about this futuristic association, we are going to bring a bit of this universe to the fair, showing that the uniform is PPE, a true exoskeleton,\u201d explains Eduardo Silva, communication coordinator at Cedro Textil.<\/p>\n
He explains that the company's booth will feature a strong technological appeal, with holographic promoters, an augmented reality catalog, a virtual reality space, and interactive equipment, in addition to other visual resources that reinforce the editorial concept.<\/p>\n