At Brazil's premier international security and protection event, the company presents an innovation for the professional uniforms sector
Of October 18 to 20, no São Paulo Expo, from 1:00 PM to 8:00 PM, a Ideal Work – largest manufacturer of professional uniforms in Brazil, is among the highlights of FISP – International Trade Fair for Safety and Protection. At the event, the company presents the world's first sustainable fabric for the segment, the Ecowork. Innovation is the company's response to the ongoing challenge of dealing with production waste and the environmental impacts of the industry.
In a fully sustainable production chain, the Ecowork It is the only fabric for professional uniforms derived from the circular economy—a process in which used uniforms and waste are transformed back into the same product they originally were. With this innovation, the company estimates that the launch will account for 20% of its annual revenue, which currently stands at R$ 250 million.
In manufacturing, the parts used by employees and production waste are shredded, mixed with other fibers, such as cotton and polyester, which give durability and strength to the yarn, to then be transformed into fabric and uniforms, thus closing the cycle. By reconfiguring the manufacturing method for the segment, it is estimated that the Ideal Work will recycle more than 20 thousand tons of used uniforms in 1 year, which means 20 thousand fewer tons of textile waste in landfills.
Second Antonio Rodrigues - CEO of Ideal Work, “We’re exploring new technologies to demonstrate that it’s possible to produce and manufacture fabrics in a sustainable way. It took two years of research and development and an investment of R$4 million to achieve this outstanding result. Thanks to our company’s pioneering spirit, we have once again put Brazil in the spotlight when it comes to sustainability.”.
For Rodrigues, environmental concern is part of the discussions of the expansion plan of Ideal Work. Changing the essence of products for the professional uniforms sector requires a different level of commitment to stimulate sustainable development. It is necessary to think about efficient strategies and the eco-efficient production process.
Sustainable leadership
The challenges posed after the outbreak of the pandemic initiated the fabric project Ecowork toward caring for the planet. For two years in research and development, the Ideal Work He had the mission of finding a truly efficient and sustainable material to minimize the industry's impact on nature and overcome the scarcity of raw materials.
To achieve this, the company was extremely demanding and strategic in choosing its entire production chain, ensuring suppliers with compatible values and sustainable processes. The company also hired a certification body to ensure the credibility and traceability of the entire chain, thereby proving the cycle and reuse of waste.
Always with a sustainable focus on its production processes, the Ideal Work It has long maintained a responsible waste disposal program, recycled nearly 70 metric tons of fabric, paper, and plastic from its production processes last year, and is one of the few companies in the industry to receive 100% certification under the 2021 ABVTEX program, in addition to publishing an Annual Sustainability Report. The company also has an effective diversity policy—in other words, it was already ESG-compliant long before the term became a trend and gained the prominence it has today.
By 2023, all five manufacturing plants – Jandira (São Paulo), Pilar do Sul (São Paulo), Santo Antônio da Platina (São Paulo), Macaé (Rio de Janeiro), and Cambuí (Minas Gerais) – will have power supplied by solar panels (three plants already have this today).
Ideal Work at FISP
Data: October 18 to 20
Time: from 1:00 PM to 8:00 PM
Local Imigrantes Highway, 1.5 km – Jabaquara | Booth: 400 street, no. 414
About Ideal Work:
Founded in 1974, Ideal Work has been a national leader in the manufacturing of professional uniforms for over 20 years. Always in search of new technologies for the benefit of the environment, the company is a pioneer in the development of the world's first sustainable fabric, the Ecowork. With this innovation, the company expects the launch to account for 20% of its annual revenue, which currently stands at R$ 250 million. The company serves thousands of customers each year, including major brands such as Fiat, Petrobras, AMBEV, Nestlé, Vale, Latam, and Volkswagen. It also has a production capacity of 4.5 million parts per year across its five manufacturing facilities in Jandira (SP), Pilar do Sul (SP), Santo Antônio da Platina (SP), Macaé (RJ), and Cambuí (MG); and employs 1,280 people. It maintains high standards of certification, compliance, and process quality. In addition to ABVTEX, the company holds certifications such as ABNT and ISO 9001, as well as awards such as Marca Brasil and Top Of Mind, which it has been winning since 2008.
Service:
FISP – International Safety and Protection Fair
Fire Show – International Fire Fair
Data: October 18 to 20, 2022
Time: From 1:00 PM to 8:00 PM
Local São Paulo Expo – Exhibition & Convention Center
Address: Imigrantes Highway, 1.5 km – Jabaquara, São Paulo – SP
More information: https://comfortable-azure-pig.72-61-35-14.cpanel.site/ | www.https://fireshow.com.br/16/
About Fiera Milano Brasil
Fiera Milano Brasil, the Brazilian subsidiary of Fiera Milano—one of the world's largest trade fair and congress organizers, which each year attracts approximately 30,000 exhibitors and over five million visitors—became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano, and as of 2022, to Fiera Milano Brasil. In Brazil, nine trade fairs are held representing the most diverse segments of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, surface treatments, window frames, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in the portfolio are Exposec, Fisp, Fire Show, Fesqua, Ecoenergy, Reatech, and Ebrats.
Press Information
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