Trade shows showcased the technological innovations of over 700 brands in the Occupational Safety and Health, prevention, and fire fighting sectors. at São Paulo Expo
São Paulo, October 24, 2022 – A Fisp – 23rd International Fair of Safety and Protection and a Fire Show – 14th International Fire Fair They held the largest edition in the history of the events, gathering a total audience of 58,405 people over three days at São Paulo Expo. There were more than 700 brands that presented technological innovations for the OHS (Occupational Health and Safety), prevention, and fire-fighting sector in Brazil and worldwide.
The results reflect the potential of the PPE (Personal Protective Equipment) market, which generated R$ 14.84 billion in 2021, according to the “Brazilian PPE Market Indicators,” published annually by Animaseg – National Association of the Work Safety and Protection Equipment Industry. For this year, growth is forecast at 11%.
“We had the largest edition of FISP and Fire Show, confirming the sector's recovery after four years of the pandemic. We also consider the decision to hold them simultaneously to be correct 20th Senabom – National Firefighter Seminar, due to the synergy with the two trade fairs, which benefited everyone,” analyzes Maurício Duval Macedo, CEO of Fiera Milano Brasil.
The success of the trade shows could already be measured on the first day, according to Macedo, with the exhibitors“ interest in renewing their contracts for the 2024 edition, which will take place between October 22 and 24. ”The results of Fisp and Fire Show, as well as the other events in Fiera Milano Brasil's portfolio held this year, show that the trade show sector emerges from the pandemic strengthened. Undoubtedly, professional trade shows continue to be the greatest marketing tool for business, content, networking, technology, and innovation in the market.”
“It is not I who am speaking, but the exhibitors. This was the best Fisp of all time. So much so that many associated companies that did not participate for various reasons are regretful and want to exhibit two years from now. I speak not only for the size of the event, but for the quality of the visitors who have a focus and great interest in the products on display. And it is not just Brazilians, but many people who came from other countries in search of the novelties presented at the fair,” stated Raul Casanova, executive director of Animaseg and then Abraseg, an entity that represents occupational safety and protection distributors and importers in Brazil.
Waldyr Perez, executive director of Sindiseg – Union of the Safety Equipment Industry, understands that the trade fair has renewed itself. “Fisp, after four years, returns invigorated with a very massive presence of professionals from our segment. We at Sindiseg have nothing but praise for Fiera Milano regarding the event. We are very happy with the profile of the public that visited the fair. I would also like to highlight the partnership that the union made with Senai, which presented its courses and its work during the fair. A partnership that was made possible because we are part of Fiesp.”
Business relevance
A Fisp and a Fire Show they are a hub of opportunities for companies in the sector. So much so that exhibitors state that being present at trade fairs is part of their sales strategy, being essential to establish their name in the market and prospect new clients.
“We had a large flow of qualified visitors who were eager to attend an industry event. People were anxious to see the market's new products, and our clients came and showed that they were happy to see us here. This is definitely a trade show that companies and professionals in the sector need to be at,” observed Mauro Ratto, director of Safety World Brazil, na Fisp.
“The trade fair traffic was great, with qualified visitors from all Brazilian states as well as buyers from abroad. Our focus was the international market and we received professionals from Bolivia, Paraguay, Argentina, Colombia, and Mexico, which met our expectations, assessed Nércio de Souza, president of Abiex – Brazilian Association of Fire Equipment and High-Pressure Cylinder Industries and co-owner of Bucka, speaker of the Fisp.
Na Fire Show, Letícia Laborê, import analyst from Resgatécnica, said that the return of the trade fair makes a difference because the public had the opportunity to test the products. “We have very specific products that people like to see in action, and that was certainly greatly missed during the pandemic. Therefore, for our segment, being at events is essential so as not to go unnoticed in the market.”
Senabom is held for the first time during Fire Show
In its 20th edition, the Senabom was carried out for the first time during the 14th Fire Show. The event was promoted by CBMESP – Military Fire Department of the State of São Paulo, which organized lectures, panels, and workshops to update more than 3,450 professionals from all regions of the country, such as the corporations from Mato Grosso, Pará, Bahia, Espírito Santo, and Paraná. In all, there were 54 hours of lectures and workshops.
The contents were taught by firefighters, specialists, and researchers from various fields of knowledge. Among the topics debated during the three-day event were “Humanized technical approaches in suicide attempt incidents,” “Public safety diving,” “Urban hydrant management,” and “Research and innovation in vehicle extrication,” in addition to update workshops on technical standards.
Senabom also received the Steel Firefighter Competition, which brought together the best corporate athletes from all states of the national territory to compete in events with varying levels of difficulty. Meanwhile, the Operational Response Championship, organized by Fundabom – Fire Department Support Foundation, took place for the first time during the seminar. The tournament awarded teams that completed operational procedures and tactical maneuvers with the shortest time and the fewest possible penalties.
Safe House and model safety factory were highlighted
Aiming to raise awareness among the general public, CBMESP – Military Fire Department of the State of São Paulo set up an interactive public education space at 14th Fire Show.The goal was to spread the culture of accident prevention. One of the highlights was the Safe House, a life-sized model of three rooms – living room, bedroom, and kitchen – which showed, through educational messages, the risks that may exist within the home environment.
The action also included the display of three vehicle models and the presence of dogs that help the officers during incidents. In addition, thanks to the partnership with Orthopedics, a company that operates in First Aid, Rescue, and Emergency (Pre-Hospital Care) education and training, the space featured workshops and interaction with materials that firefighting teams use in rescue practices.
The model safety factory, on the other hand, was one of the attractions of FISP – International Safety and Protection Fair. There, visitors were able to follow the entire manufacturing process of a high-performance safety boot and sneaker. The attraction was an initiative of IBTeC – Brazilian Institute of Technology for Leather, Footwear and Artifacts in partnership with the brand Comfort.
“This is our third time participating in Fisp, and we have noticed that the sector has evolved a lot from the perspective of market, product, innovation, and technology. The safety market in Brazil has the potential to grow much more. With the model factory, we hope to contribute to the creation of innovations for the occupational health and safety sector,” stated Paulo Griebeler, executive president of IBTeC.
Business round promotes contact between firefighters and companies
Among the attractions of 20th Senabom – National Firefighter Seminar, the business rounds were one of the highlights. On that occasion, equipment and clothing manufacturers were able to present their products to officials responsible for drafting bids for the Fire Department from all over the country. Nine companies and forty officers participated.
Second Lieutenant Amanda, coordinator of the rounds, states that the interaction was a success, even though it was not yet possible to close deals, since all corporate purchases are made via bidding. “The companies came with innovations, some with applications that are already used abroad. We had a lot of new technologies. This is important for us.”
What is newest and most technological
Who visited the 23rd Fisp You can check out the main solutions for the OHS (Occupational Health and Safety), fire protection, and rescue sectors. This is because exhibitors brought hundreds of new products, technologies, and innovations that had not yet been introduced to the market due to the pandemic.
A Danny launched a gamification project that allows the testing of PPE in an industry through virtual reality. “In recent years, due to the pandemic, we have felt in the market a downgrade in product quality, caused by pricing issues, product shortages, and inflation. Even so, we have maintained development in sustainable and high-value-added products,” noted André Sudré, the brand's director.
A Lynx presented the Mini-45 stair-descent chair, the world's first with a track system that allows descent on stairs from 39 to 45 degrees, which is sold to companies in the hospital, industrial, and corporate sectors throughout Latin America. During the Fisp, the company also introduced the MicroMax line from the North American company Lakeland to the market, whose PPE is for type 5 and 6 protection, that is, against chemicals, splashes, liquids, and dust.
Already SOS South chose the Fire Show to introduce a new model of rescue spreader – equipment that allows the removal of victims trapped in wreckage –, from Weber, to the Latin American rescue sector. The company also took the opportunity to showcase the new line of Safe At Sea boats.
Observed trend during the Fisp it was the investment in practicality and comfort for OHS footwear. A Bracol, for example, showcased the Detroit line, which features three models with Shock Absorption technology, a PU insert that dissipates walking pressure, increasing user comfort. A Comfort, in turn, created the Disk system, which allows for quick and practical adjustment of sneakers and protective boots.
Fisp promotes professional updating on OHS
In addition to learning about the main products available on the market, visitors and exhibitors at 23rd Fisp – International Fair of Safety and Protection they were able to check out update content on OHS (Occupational Health and Safety) promoted during the three days of the event.
One of them was the Safe Environments Symposium, which debated the most relevant current topics for the segment, promoted by the magazines Meio Ambiente Industrial, published by the BMComm Group, and CIPA & Incêndio, published by Fiera Milano Brasil. The event was aimed at managers and other professionals responsible for environmental management and occupational health and safety within organizations.
“Hot” topics were addressed, such as “Integrated Management Systems: What Environment and OHS really have to do with ESG,” “ESG: A new instrument or a new name for the broad umbrella of sustainability?” and “Implementation of the Risk Management Program (RGR) in various productive sectors, from small to large companies.”.
The fair also featured Auditorium CB-032, of ABNT's Brazilian Committee for Industrial Personal Protective Equipment, to discuss the formulation of Brazilian Standards and the periodic revisions necessary to adapt them to the reality of the Brazilian market. There were 16 lectures, including one given by Cirlene Luiza Zimmermann, prosecutor for the MPT (Public Labor Ministry), whose theme was “Safety and Health in Schools: A new culture in accident prevention.”.
About Fiera Milano Brasil
Fiera Milano Brasil, the Brazilian subsidiary of Fiera Milano—one of the world's largest trade fair and congress organizers, which each year attracts approximately 30,000 exhibitors and over five million visitors—became the majority shareholder of Cipa do Brasil in 2011, giving rise to Cipa Fiera Milano, and as of 2022, to Fiera Milano Brasil. In Brazil, nine trade fairs are held representing the most diverse segments of the economy, such as security, clean and renewable energy, pipes and fittings, cables, occupational health, surface treatments, window frames, rehabilitation technologies, inclusion and accessibility, among others. Among the main brands in the portfolio are Exposec, Fisp, Fire Show, Fesqua, Ecoenergy, Reatech, and Ebrats.
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